Need Help Getting Started?
We can all agree that developing even one new product can be an overwhelming task. The number of variables and timelines to get to market can be daunting for anyone. Although your label can, and often times is, one of the most important contributors to the sale and success of your product, it does not have to contribute to the stress incurred when developing your product(s). We have developed this section to ease your mind and give you a stable foundation for developing your label and understanding your product’s label requirements.
We would love to help you with this.
It’s what we do.
1: (Take a step back – Choose your product’s container) or (Where Should I Start?)
The first thing we recommend is take a step back and actually stop thinking about your label. Have you decided on the packaging requirements for your product? That is the where to start. i.e. the container –bottle, jar, tube, bucket, pouch, etc. Keep in mind that the container you choose should be compatible with your products chemistry. Your bottle vendor will be able to offer good suggestions, based on the formulation of your product, as well as, the storage conditions it will be subjected to.
Completely designing a label before choosing a container would be putting “the cart before the horse” and it will probably not be a productive way to spend your time. The container you are using for your product will dictate answers to many of the critical choices you have for your label design, including: size, shape, material, adhesive and unwind direction. Having decided on your product’s container first can save countless hours of guess work.
2: (Choose the size and shape of your label) or (I have my container, what’s next?)
Now that you’ve chosen the perfect container for your product, the next step is choosing a label shape and size that would be aesthetically pleasing, as well as, functional. Many people want to jump right into the design stage at this point. Let’s face it, that’s a lot more fun than choosing a label size. Again, this would be putting the cart (a little) before the horse. It’s certainly o.k. to start thinking about your designs, but try not to finalize them quite yet.
For standard shape containers (container without a taper), this is something you can do at home or at work. If it is not something you are comfortable with, your label vendor can certainly help. In most cases, your label printer would prefer to help.
Even deciding on the label size presents a number of options that can be overwhelming: should I use one big label, or two separate labels, should the label cover most of the space on the container or just a portion if it?, etc.
A lot of these questions can only be answered by you. Is it going to be pleasing to your eye and ultimately your customers’ eyes? We recommend that you take your container(s) and create some simple mock-ups. Simply cut out potential label shapes and sizes that you think would look good on your container. Tape them to the container and use your imagination to decide what you like and what you don’t like. If you are design-savvy, and have the means, create some simple designs in color, print then out, and use those for your mock-ups. Printed mock-ups will certainly help you picture what you would like your product to look like. Again, this is not something you have to handle on your own. Your label vender should be able to offer good advice in this area and help you choose a size and shape for your label.
3: (Design, Content, Layout) or ( I’ve chosen my container and label size, what’s next?)
You are ready to start designing! You have also given yourself, or your designer, legitimate size and shape parameters to work within. Imagine trying to design something without knowing this information first. Whether you are doing the design work yourself or collaborating with a professional designer, it’s vital that you keep communications open with your label printer.
Before you get too far in the design process, please consult with your printer about your design plans. The graphic design dictates many things for your printer. For example: which printing process to consider, and which equipment to use to achieve a result that best represents your design. The following information is important for your printer to know:
- How many colors are in your design?
- What colors are you planning on using in your design?
- Is the design going to be: A) C,M,Y,K(4-color-process) only
- B) C,M,Y,K(4 color process), Plus spot colors
- C) Spot(Pantone)colors only
- Are there any additional features added? Foil stamping, for example.
4:Choosing the correct material
In order to choose the right materials for you label, your printer must have enough information about your product, its container and the conditions the label will be subject to. Your printer will most likely ask you all the necessary questions, prior to doing an estimate. There are literally thousands of materials, adhesives and different combinations of the two available. There are materials and adhesives available for all types of labeling conditions. For example: withstanding freezing temperatures, moisture, heat and other environmental conditions. You printer should be able to choose the appropriate materials for your label and provide samples for testing, if necessary
Things to consider:
- What surface will you label be applied to: glass, plastic, etc.
- What are the environmental conditions you label is subject to: moisture, freezing temperatures, sunlight, etc.
- My label is applied to a glass jar at room temperature, then it will be stored in a refrigerator.
- Would you like a white base material or a clear(no label look)) material?
- What type of finish would you like: gloss, satin, matte
- Will you need to write or print on the labels?
- Are you hand-applying the labels, or will they be machine applied.
5: I’ve got my, container, label size, label material and design finalized, what now?
All your hard work is done as far as the label is concerned. At this point you can sit back and let your printer go to work.
As you can see there are a lot of things to consider when starting a label project. With Lion Labels you will always have the option of allowing us to handle everything we’ve mentioned above. Our sales team is very skilled at retrieving the crucial information needed to provide you with a product you will love.